Founded in 2008 by Andrew Lane, Fluid World is a leading independent licensing agency with extensive experience working with global brands.
Brands we’ve represented
Working across all product categories at retail globally we link brands to licensees who manufacture innovative products, increasing revenue and brand awareness at retail while staying true to the brand and it’s target audience.
Work with retailers and influencers to create theatre and live experiences for fans to promote the brands we represent.
Hold licensee days for retailers, licensees and licensors to meet and collaborate on the brands we represent.
Attend tradeshows to promote the brands we represent.
Fluid World work with retailers across the globe to create cross category licensed offerings.